On Monday July 11, I tweeted the following:
#fcpx prices in $ UK: $288.94 US: $299.99 Euro zone: $342.35 Denmark: $344.02 Australia: $376.61 Japan: $434.22
Last night Apple changed the price of Final Cut Pro in three of those Mac App Stores. Here’s a slopegraph of the changes:
The initial price spread was extreme. Japan was oddly expensive, and I’ve never known for any Apple product to be cheaper in the UK than the US.
Did Apple UK tell head office that given the lack of feature parity, sales would be tough? Did Japan say that price doesn’t matter?
What do you think?