Cheers from London


An old idea from 2000. I don’t think Transport for London would give their approval, but maybe Absolut don’t need it.

  1. Raul said:

    Hi Alex, I am writing a chapter about the impact of londonĀ“s underground map in society. Would you give me some hints on how to find more information about this publicity campaing “Absolut underground”

    Thanks in advance


    • Alex said:

      Sadly I don’t think there was an ‘Absolut Underground’ poster in the series, it was an idea I had, although I think a few other people have noticed that the Paul E. Garbutt design of the map (from the 60s) shows the Circle line in the shape of a drinking flask.

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