London’s logo: 100 interpretations

To mark the 100th anniversary of London Transport’s roundel, Art on the Underground have commissioned 100 contemporary artists to come up with a piece incorporating London’s logo.

They are on display in London, and available on an eBay auction. Bid here for more.

What would you do with the logo?

If you want to have a go putting your own text in the roundel, see page 95. Careful though, Transport for London don’t allow any modification of their trademarked logo without permission.

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