The handy thing about The Economist is that once you read an article in the magazine or website, you have a good idea to what extent relatively well-informed people are informed about subjects you know and love.

Take the case of the article in last week’s edition on Hollywood and the Internet. If you plan to raise money or interest from businesspeople who don’t spend their time following the business of movies, this is as much as they are likely to know about the internet ‘platform.’ You can keep this link and send it to people who need to know what you’ll be talking about for the next few months.