Playlists of the future 1 – Radio

Some radio stations are different from others. They can be divided into two groups: entertaining and stimulating. On the entertaining stations, the vast majority of the tracks I hear, I like. On the stimulating stations, things are less certain. DJs who care about music more than the musicians. People who are still DJs (instead of the industry term: ‘presenters’), who know who they are is less important than the music they choose to play.

I’m not always in the mood for the stimulating choice. Sometimes I even want to have music on that I can ignore at some level. But sometimes I want to hear stuff that I might not like. Then there is a better chance that I will hear something else – one track later – that I would never have heard before. If I followed my demographic and listened to a radio station that played music from my youth, I’d find that entertaining. Just not very stimulating.

That’s radio. How does that translate to the visual medium…? To go in another direction: how can I integrate my media with that broadcast from elsewhere?


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