17 March, 2008
avid
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Media Composer now $2,495, Xpress Pro discontinued

Avid have finally done what many have suggested: simplify the range and reduce prices. Composer is now $2,495. Xpress is discontinued. $495 to upgrade to Media Composer. If I can work on Xpress at home and Composer on jobs, why would I want to upgrade?

This is Avid attempting to set the agenda for NAB. Will it be enough?

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